The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. The Food and Drug Administration is allowing vaping brand Juul to keep its e cigarettes on the market, providing relief to a company that has struggled for years after being widely blamed for sparking FDA reverses marketing ban on Juul e cigarettes The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. Juul Can Breathe After Dodging Full FDA Ban on Flavored E Cigs WIRED Ex smokers 'freaking out' about ban on Juul pods and e cigs