The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Jovani 22226 Black Corset Bodice High Slit Ballgown Jovani Velvet Corset Plus Size Wedding Dress, Black Red Gothic Vampire Gown with Lace Up Back, Sweetheart Neckline, Capped Long Sleeves, Floor Length Tiered Is the dress white and gold or blue and black and other illusions that went viral The Dress': More than just a meme by Olessia V RTA902 (Social Media) Medium Black on Black Corset, Burgundy Black Skirts, Pirate, Ballgown, Victorian, Vampire, Renaissance, Halloween, Steampunk Wedding, Masquerade